The key to PLH of BC’s success? Customer-Centric & Passionate

Heather MacLean recently interviewed Bryan Reid Sr. & Joel Roorda to find out a bit more about what makes Pioneer Log Homes of BC tick. Here’s what she found in her two part series:

Part 1: How To Be Customer-Centric Like the HGTV’s Timber Kings

We all talk about customer service and being customer-centric, but few of us really live up to that standard quite like Pioneer Log Homes, also known as HGTV’s Timber Kings.  If you have ever watched the show, you know what I am talking about.  These guys are not only absolutely amazing craftsman and engineers, they are some of the best at being customer-centric.  So, want to learn how to be really customer-centric like HGTV’s Timber Kings?  Here’s what I learned from an interview with the founder, Bryan Reid Senior: [Read More]

Part 2: 3 Tips on How HGTV’s Timber King’s Conquered the World

In this post, we will learn about Joel Roorda, one of the brilliant craftsmen of Timber Kings and the 3 proven tips on how HGTV’s Timber King’s conquered the world.

If there is one thing I learned from interviewing Bryan and Joel, its that these guys love what they do.  It all starts with passion.   If that is the only thing that readers take away from these two blog posts, I think that is a great.  However, we can learn some very important things from them to be truly customer-centric.  These guys just aren’t just Timber Kings, they are royalty when it comes to understanding the customer.  So, let’s jump into what I learned from Joel. [Read More]

About the Author: CMO for TaylorMade Solutions and award winning marketing and PR gal whose work has spanned seven industries and both public and private sector.  What gets me excited? Reaching AND connecting with people!  I am a social media marketing speaker, blogger and researcher, strategist, consultant, coach, & trainer. I help others realize the full potential of good marketing to connect with target audiences to nurture authentic customer relationships.  It’s not about me. It’s about my clients, making them successful and delivering results.  I don’t just leave spin at the door, I leave the B.S. there too.  Let’s chat @MacLeanHeather